I don't know why some think this isn't a big deal cause not much is being made about this story. In that case you better start checking out the media cause it's gathering legs fast. Just saw a video on Washington Post where 2 Post sports columinsts neither of whom I like cause they are so big Skin homers discussing how they never envisioned this story would grow so large.
Part of the uproar is because Pats had reputation of being a class organization but now there possibility it will get really tainted. Remember it's not just about the Jets angle but several other clubs have reported problems similarly with the Pats, including the GB incident. In fact one of the clubs, can't recall who, reported their security people got into a fight with the NE guy doing the videotaping when they tried removing/questioning him.
I can easily see Bellicheck running this kind of long-term op cause no doubt he sees himself as NE HC for next 20 years or so and figures he'll have so much data on players and coaches (some of whom move around from team to team) and eventually he'll know their instincts, etc.
The point seems to me that, while some people don't believe there's any advantage to do this, it all comes back to why did the Pats do it if there is no advantage. Doubt the Pats felt sorry for their video guy and wanted to give him a job. If they did break NFL rules, can't believe it was only Belicheck. Gotta believe some of his coaches in on it along with a few limited players.