I like Ben as much as anybody. I posted on the old Austin site that I thought Jerry should try and move up to get him. But he came away with a "win" because the league has too much to say about the outcome of these games. My opinion is that 1) Cower, the longest tenured active coach, was getting the reputation for "not winning the '"big one'", and the NFL wanted to do something about it. 2) I agree w/ the comments about wanting the BUs to get a ring. But I think the biggest reason for the poor officiating was 3) the NFL just couldn't let the SB go to one of the smallest markets in the league, in the far NW corner of the US for pete's sake. Am I the only one who thought it strange that Cowher seemed to think he would win, yet had no apparent plan (Madden and Michaels pointed this out after the half-time blurb). He could have at least talked about making adjustments. I'm a believer that in this NFL, $$$$ comes first and foremost, and in the same way that Jerry keeps talking about it being ridiculous for the 2nd largest market in the US (LA) to not have a NFL team, and the way the league tried everything to give them a team, manipulation of game results at any level is considered "good business"...