Yawn.
A standard is steadily reachable.
Our STANDARD before the Clown Show was this: we EXPECTED to win the division every year. That was all but a given.
We expected to reach either the NFC Championship game or fall just short of it.
It is clear is is doable as it has been done pretty consistently by teams like the Patriots. The Packers and Steelers also came pretty close regularly.
So this idea that expecting to get that far is somehow impossible is a pile of horse dung.
It is just been impossible for the Clown Show.
You are just talking loud and saying nothing man.
The goal every year under every coach was to win the Division.
Once you get to the playoffs your goal is to win week over week and finally win a Super Bowl.
The ONLY time in Cowboys history 'Super Bowls is the goal' came about was in the early to mid 90s.
That was a 4-year run in the HISTORY of the team.
And it was so exhausting that Jimmy forced his way out because it was never sustainable, and he knew it.
Tom Landry is a top of the Hall of Fame head coach. He won TWO Super Bowls in 29 head coaching seasons.
He went 10 years before ever getting to a Super Bowl and then he went 10 years at the end of his career without going.
The standard in Dallas was making the playoffs.
Dallas made the playoffs more than anyone.
The Cowboys have the 7th best record in the NFL over the last 10 years.
They've replaced the QB and Head Coach in that period and still won 4 Division titles.
The Pats with a Hall of Fame head Coach and Hall of Fame QB built a dynasty but it is over and they haven't returned to that level and Belichick speaks clearly about the "standard" which is be the best team you can be year over year.
The Steelers have been very well coached but they have won 1 division title and hit 10 games won just one time in 5 seasons.
In short you are talking out the side of your neck man with zero facts or data to back you up.