I really don't think any 'distancing' is necessarily required. From my experience, the phrase really is used to distinguish that a phrase that might have more than one interpretation--one of them having a sexual connotation--was not intended to have a homosexual connotation. I've not heard it used as an insult.
From my experience, it really is a thing one guy might say to another guy to keep from getting razzed for phrasing something carelessly. I've never considered there to be anything homophobic about it, and I don't think most people would in that context.
That said, as I said above, it's a really dumb thing to say on national tv, precisely because it's open to interpretation or misinterpretation. And he likely distanced himself from the comment because of the fine and because the league probably strongly suggested he do so.
That's reason enough. Absent information to the contrary, I'd take the guy at his word that he was being thoughtless, but wasn't necessarily trying to be offensive.