Reality
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The real reason the NFL is in this situation is because they screwed up the Ray Rice case, and then they let their Giants' fan investigator take it easy on a known and admitted woman beater in Josh Brown. While they were already under attack by the media for long-term player health and other issues, the NFL made it much worse by giving the media along with social justice groups and movements an even larger issue to focus on.
The NFL made themselves appear uncaring and weak on domestic violence and with a heavy fan base of men, especially young men, the media and social justice movements saw this as promotion and support of violence against women, and rightfully so. Young people especially, both male and female, tend to emulate celebrities and when they see athletes beat women and get away with it, it increases the chances they will emulate those actions themselves and that includes women accepting that abuse is common in relationships.
So the NFL likely viewed Elliott as their perfect solution, their perfect chance to show the world they take domestic violence very seriously and will risk damaging their own product all in the name of doing what's right. Given how popular Elliott is, especially after last season, and that he plays for the most liked and hated NFL team in the Dallas Cowboys, they had to be drooling at this opportunity, this amazing opportunity to fix it all in one swing.
They had the perfect setup. They could suspend one of their most popular players from their most popular team for a few games which would give them several weeks of positive press on domestic violence. Then Elliott would return and hopefully have a great season thereby regaining his popularity and making the NFL more money. It was a potential win-win scenario too hard to pass up. So, they zigged.
What they did not count on is just how bad the details were going to be in this case. They didn't expect the accuser's credibility to be so publicly questioned, doubted and debated, especially by the media. They counted on Elliott being guilty enough of something that he would not want to fight this publicly to prevent embarrassing or damaging details getting out, which is usually common in cases like this. At every turn, it likely became more and more clear to the NFL that they went all in on a horrible bet. By the time they fully realized it, they were far past the point of no return and there was no going back without looking even worse on domestic violence than they did before this case.
The NFL only has one choice now. They have to fight this as hard as possible. They probably don't even care if they lose now, because every step they take and every legal filing they make, it makes them look like they are trying their best to fight against domestic violence, at least in their own minds. From the many comments found on article after article though, including comments by a lot of non-Dallas Cowboys fans, there is a widespread view that the NFL is looking more and more foolish and ignorant every single day, while greatly losing the trust and respect of more NFL fans.
In the end, no one will win here. The NFL will have damaged their product for nothing regardless of the outcome. Even if Elliott wins, there will be a lingering suspicion over him from now on likely followed by the tag line, "who was once accused of domestic violence." The NFLPA will at best have kept the status quo with one commissioner to rule them all (aka: dictator), and at worst will have put all of their members at risk due to a huge mistake in yielding so much power to one person on the other side in the previous CBA negotiations. The Dallas Cowboys will reinvigorate their reputation of having a team filled with criminals, and domestic violence awareness will have gained nothing and possibly lost some ground.
All of this could have been avoided, but the NFL zigged, when they should have zagged.
The NFL made themselves appear uncaring and weak on domestic violence and with a heavy fan base of men, especially young men, the media and social justice movements saw this as promotion and support of violence against women, and rightfully so. Young people especially, both male and female, tend to emulate celebrities and when they see athletes beat women and get away with it, it increases the chances they will emulate those actions themselves and that includes women accepting that abuse is common in relationships.
So the NFL likely viewed Elliott as their perfect solution, their perfect chance to show the world they take domestic violence very seriously and will risk damaging their own product all in the name of doing what's right. Given how popular Elliott is, especially after last season, and that he plays for the most liked and hated NFL team in the Dallas Cowboys, they had to be drooling at this opportunity, this amazing opportunity to fix it all in one swing.
They had the perfect setup. They could suspend one of their most popular players from their most popular team for a few games which would give them several weeks of positive press on domestic violence. Then Elliott would return and hopefully have a great season thereby regaining his popularity and making the NFL more money. It was a potential win-win scenario too hard to pass up. So, they zigged.
What they did not count on is just how bad the details were going to be in this case. They didn't expect the accuser's credibility to be so publicly questioned, doubted and debated, especially by the media. They counted on Elliott being guilty enough of something that he would not want to fight this publicly to prevent embarrassing or damaging details getting out, which is usually common in cases like this. At every turn, it likely became more and more clear to the NFL that they went all in on a horrible bet. By the time they fully realized it, they were far past the point of no return and there was no going back without looking even worse on domestic violence than they did before this case.
The NFL only has one choice now. They have to fight this as hard as possible. They probably don't even care if they lose now, because every step they take and every legal filing they make, it makes them look like they are trying their best to fight against domestic violence, at least in their own minds. From the many comments found on article after article though, including comments by a lot of non-Dallas Cowboys fans, there is a widespread view that the NFL is looking more and more foolish and ignorant every single day, while greatly losing the trust and respect of more NFL fans.
In the end, no one will win here. The NFL will have damaged their product for nothing regardless of the outcome. Even if Elliott wins, there will be a lingering suspicion over him from now on likely followed by the tag line, "who was once accused of domestic violence." The NFLPA will at best have kept the status quo with one commissioner to rule them all (aka: dictator), and at worst will have put all of their members at risk due to a huge mistake in yielding so much power to one person on the other side in the previous CBA negotiations. The Dallas Cowboys will reinvigorate their reputation of having a team filled with criminals, and domestic violence awareness will have gained nothing and possibly lost some ground.
All of this could have been avoided, but the NFL zigged, when they should have zagged.