The Cowboys, not the Giants, are the wealthiest team in the NFL and its biggest TV draw.
Please note I said TV markets. From a couple of web sources:
List of NFL Teams by Media Market Size
So, during discussion with
u/JoeFlaccoIsAnEliteQB in
this thread I was inspired to do a little research and rank NFL teams by (English-language) media market size — not just their primary market, but any market within a 75-mile radius of the team’s stadium. Yes, I am a data freak.
Why a 75-mile radius? Because that’s what the NFL uses to determine primary and secondary local markets for blackouts. If a media market was in the radius of more than one team, I used the team that was closest. If they seemed equidistant, I just split the market in half.
Rank Team(s) Pop. in TV Households (000s) Media Market(s)
1) New York Giants / Jets 22421 New York, Hartford-New Haven1 , Wilkes-Barre--Scranton
2) Oakland Raiders / San Francisco 49ers 10645 San Francisco-Oakland-San Jose, Sacramento-Stockton-Modesto, Monterey-Salinas
3) Chicago Bears 10606 Chicago, South Bend-Elkhart, Rockford
4) New England Patriots 9684 Boston (Manchester), Hartford-New Haven1 , Providence-New Bedford, Springfield-Holyoke
5) Philadelphia Eagles 8688 Philadelphia, Harrisburg-Lancaster-Lebanon-York2
6) Carolina Panthers 8152 Charlotte, Greenville-Spartanburg-Asheville-Anderson, Greensboro--High Point--Wiston-Salem, Columbia
7) Dallas Cowboys 8071 Dallas-Fort Worth, Waco-Temple-Bryan, Sherman-Ada
MAJOR PRO SPORTS TEAMS BY TV MARKET SIZE
Ranking the 114 U.S. based franchises in the “Big Four” sports leagues by Nielsen market size.
As of fall 2017, the top five television markets have remained the same as in previous years — New York, Los Angeles, Chicago, Philadelphia and Dallas-Ft. Worth. Outside of the top five there have been some notable changes, with Washington D.C. rising to sixth, the Bay Area dropping to eighth and Boston falling all the way to tenth.
The newest major-league city, Las Vegas, ranks just 40th — making the NHL Golden Knights a smaller market team than the Blue Jackets. Buffalo remains the smallest big league TV market at #53.
MAJOR LEAGUE TV MARKETS
# Market Homes NBA NFL MLB NHL
1 New York 7.075M Knicks, Nets Giants, Jets Yankees, Mets Rangers, Islanders, Devils
...
5 Dallas-Ft. Worth 2.648M Mavericks Cowboys Rangers Stars
New York is a bigger television
market. The may not be the team with the highest viewship but the commish isn't going to risk alienating that many people...