How the Cowboys became America's Team - Steve Sabol
The facts are simple enough. The Cowboys famous tagline didn't come from them....
it came to them....
Cowboys, the real kind, with lariats, saddle ponies, and 10-gallon hats, have always been bigger than life for Americans. They ride tall in the saddle. They are men of few words, but men that mean what they say. They fight, maybe, but only on the side of right. They travel heroically. They move where the winds and their wills take them. They are self-made. They are the best of what we hope we are and want to be. They are COWBOYS!
No boy that lived at any time in the 20th century could fail to understand that and what that word means. Cowboys are not only heroic, they are free from the constraints that chafe us in modern life. They live in the West of our dreams, where skies are endless and the horizon is not a limit but a waypoint to adventure.
Other teams have names that let you root for fur or fangs or feathers, but the Cowboys are different. A Cowboy is something you could be, and probably wanted to be. At least when you were young and your world had no fences.
Cowboys are not just America's team, they are America itself. All the good things we stand for, the men we are, or we feel we will be. Someday.
Of course they are America's team. After all, they're us.:starspin