dckid
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What are you talking about? Jerry does not want to spend money to win a SB. He only wants to be in the news cycle.Arguably, that's why we haven't repeated since 95. Cap blocked us from buying good players.
There is a difference between cap number vs actual dollars spent. The Cowboys are consistently in the bottom third of dollar spend category.
Every once in a while when they sign Dak or Lawrence that dollar spent number will go up, but they are not like other teams.
Unless you have a Brady, Mahomes, Josh Allen type your time to win is now, there are no more 3-5 year windows. Every year you should be going all out and try to win.
Jerry goes all out to get to 8 Wins, as long as the team is flexed to Sunday night, competing for a wild card he is happy.
People buy tickets, revenue in, c osts controlled. He bring in more revenue, more profit, and his franchise is the highest value in all of Sport, not just USA. The Cowboys are a cash cow and Jerry doesn't care about SB's as he has three.