Diehardblues
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But how much risk was it really with one of the most iconic brands in sports. Losing or having a cash flow negative of a million a month for an entity generating hundreds of millions a year isn’t as dire as some want to make it out or it wouldn’t have sold for 140 million.The Chiefs owner, Lamar Hunt said that Jerry sticking his next out to buy a business that was losing 1 million a month was one the bravest/craziest business moves he'd seen.
People forget that.
All that was needed was to turn the tide with a little more success on the field.
Even as Bum had run down the success on the field during his brief tenure as owner from 1984-1989 the value of the franchise increased from 85 million to 140 million.