cowboyjoe
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Jones Jr.: Cowboys Stadium will get corporate name; how to get more Super Bowls
1:24 AM Tue, Mar 16, 2010 | Permalink | Yahoo! Buzz
Mark Francescutti/Sports Editor Bio | E-mail | News tips
http://cowboysblog.***BANNED-URL***/archives/2010/03/jones-jr-cowboys-stadium-will-get-corpor.html
Cowboys Exec VP and Chief Sales & Marketing Officer Jerry Jones Jr., son of the team's owner, recently spoke with Sports Business Daily. Some highlights:
What has to happen in and around Super Bowl XLV for Dallas to become part of the regular rotation, like Miami or New Orleans?"It begins and ends with the fan experience. Tying together all the cities impacted has been quite an effort. We had one host committee meeting that 100 different mayors attended. The game experience is paramount, but just getting people around the Dallas, Arlington [and] Fort Worth areas will be important, too. Different people come to the Super Bowl for a week [or] a weekend, some just for a day. We have to be sure they all have a great experience. That's what we'll be judged on."
Some industry people tell me there's no way the Cowboys will host a Super Bowl without a corporate name on the building. Is that true? "You want to do it when it's right for everybody. You will see a name on our stadium. When will that be? I don't have a time frame. That's something we take very seriously, so it won't be with just anybody. The name on the stadium will be as much a part of the brand as the Cowboys star and our silver and blue. We've got to meet our fan expectations there as well. It's something we want our fans to be proud of."
1:24 AM Tue, Mar 16, 2010 | Permalink | Yahoo! Buzz
Mark Francescutti/Sports Editor Bio | E-mail | News tips
http://cowboysblog.***BANNED-URL***/archives/2010/03/jones-jr-cowboys-stadium-will-get-corpor.html
Cowboys Exec VP and Chief Sales & Marketing Officer Jerry Jones Jr., son of the team's owner, recently spoke with Sports Business Daily. Some highlights:
What has to happen in and around Super Bowl XLV for Dallas to become part of the regular rotation, like Miami or New Orleans?"It begins and ends with the fan experience. Tying together all the cities impacted has been quite an effort. We had one host committee meeting that 100 different mayors attended. The game experience is paramount, but just getting people around the Dallas, Arlington [and] Fort Worth areas will be important, too. Different people come to the Super Bowl for a week [or] a weekend, some just for a day. We have to be sure they all have a great experience. That's what we'll be judged on."
Some industry people tell me there's no way the Cowboys will host a Super Bowl without a corporate name on the building. Is that true? "You want to do it when it's right for everybody. You will see a name on our stadium. When will that be? I don't have a time frame. That's something we take very seriously, so it won't be with just anybody. The name on the stadium will be as much a part of the brand as the Cowboys star and our silver and blue. We've got to meet our fan expectations there as well. It's something we want our fans to be proud of."