I am so happy that someone in the media actually said this. I have been saying this for years, and as a matter of fact will pull out all the times I created a thread about this.
JERRY does not care about trying to win a Super Bowl. He doesn't and as soo as fans face reality the better it will be.
There is nothing stopping the Cowboys from competing other than Jerry. They have most cashflow and profit of any team in the league. They can sign whoever they want, the salary cap can be managed for years, just look at the Saints and Rams. There is no salary cap on hiring front office folks or a HC or an analytics team.
Jerry just doesn't care about winning a SB.
Please don't respond back by saying he does because his actions over the past 27 years like.
If someone's actions plainly tells you who they are just believe them. There is no shame here. He has 3 rings, he is a HOF'r, owns the most valuable brand in all of sports (world included).
He just wants the team to be in the spotlight and be in the news cycle. Competing for a SB is item 10 on his checklist when the offseason starts.
Signing Dak, Tak, Zeke, Romo, Tyron Smith, you name the player who got paid it doesnt even matter. Every year some player is going to get paid that is the nature of this league, even the Bengals were paying players and giving out contracts before Joe Burrow.
Jerry's goal is go between 7 and 10 wins, he wants the team to be relevant .... That is the key word. Relevant. He wants them to be talked about.
All of us rabid fans don't matter, we may be upset over a loss buy Jerry never is.
He bought this team for under 140 million now its worth 8 billion plus. Do the math, that is just franchise value, that is not counting cash flow and profit.