This is a point I always love- You could argue the Jones boys have underachieved…they would be twice as rich if they won more playoff games and really competed for a SB. JJ is certainly a great businessman and has created great revenue streams. But imagine how much more could be generated if they won even another NFC championship.
Besides…who cares how much money the Cowboys are worth if they never compete for a championship? It’s almost insulting.
yeah bob, it has been a drag they could never get past a div round, and many years were avg or below avg team.
But had they done better been in playoffs more won some SB's, the only way that makes them more money is:
increase in ticket sales for home games, more concessions sold.
increase in merchandise sales
increase in what they get for sponsorship deals.
So increases in all 3 would have given them I think about 300 mil max, which isnt much with the amounts they have made in those years.
Jerry has been good in selling "HOPE" to his fans, so they always think, this is the year they do it ! lol
And in a way that could be better than just always being a winner and fans get spoiled and expect great teams every year.
I remember when KC back when shottienhiemer sp? was the HC, and every year they were in conf champ game, and would lose.
And fans turned on him and finally owner fired him, and then they went down the drain for years.
Had they stuck with him , I think he would have won a SB, and they were a dominant team back then.
Fans wanted landry fired after the balt SB loss, saying he could not win the big one lol, but the FO stuck with him and got the SB the next year.
So jerry having a "almost good team" and selling hope that this will be the year, is actually a good formula.