I always thought this also, but if I was to consider moeny and I was a somewhat good to great player would I not consider the bright lights and commercial opportunities of the Cowboys and their franchise.
Best facilities. Top players earn extra income on the side.
Why is there a dearth of top coaches and top players not choosing the Cowboys?
It can only be a couple of reasons.
1. Jerry is cheap. Not a bit cheap, but market setting cheap.
2. Nobody can stomach coming to the Cowboys unless they pay them through the nose because the facilities, notariety and the economic opportunity is not enough to change their minds about how they feel about the team.