Image: New letters and logo at ATT Stadium

[LittleBoyBlue]

Well, let the star move with it. Half goes toward one end zone, half goes toward the other. When it's closed, we get to see our big blue star. But alas, the AT&T logo has already replaced the star on top of the video board.

Damnnn... Really? That is bull sheet!


Get some more money and give them midfield placement too!

 

[Doomsday101]

That's what she said

lol

Looking at what Pitt got for naming rights on Heinz field 57 mill or 20 years compared to Dallas 1.2 billion for 20 years I can say I'm pretty pleased with it.

 

[WoodysGirl]

Well, let the star move with it. Half goes toward one end zone, half goes toward the other. When it's closed, we get to see our big blue star. But alas, the AT&T logo has already replaced the star on top of the video board.

Are you sure about that? I don't recall seeing anything about that.

 

[LittleBoyBlue]

For $1.2 billion ATT&T can put their name where ever they want. This was a very good and smart move by this franchise.

i would say... $1.15 and we keep star in middle.

Smart business/$$$... But a complete sell out.

 

[jnday]

For $1.2 billion ATT&T can put their name where ever they want. This was a very good and smart move by this franchise.

It is a great move to pad Jerry's pockets, but I don't see where it will help the team in the least bit.

 

[Nation]

Looks sharp. I'd rather this and the team have a billion dollars than the opposite.

 

[jnday]

Looks sharp. I'd rather this and the team have a billion dollars than the opposite.

How is it going to benefit the team that is fielded every Sunday? I get the fact that the organization and the Jones family just got a big payday, but it has about as much effect on the team as one of Jerry's oil wells hitting oil. This was a case of the stadium owner getting richer. The Cowboys team will see no benefit IMO.

 

[Nation]

How is it going to benefit the team that is fielded every Sunday? I get the fact that the organization and the Jones family just got a big payday, but it has about as much effect on the team as one of Jerry's oil wells hitting oil. This was a case of the stadium owner getting richer. The Cowboys team will see no benefit IMO.

More money to pump into more facets of the organization. Dallas pays a lot for scouting (surprisingly enough) compared to organizations like Cincinnati and Buffalo. Beyond just the salary cap, they are also routinely at the top of the league in terms of dollars spent on players.

 

[CyberB0b]

More money to pump into more facets of the organization. Dallas pays a lot for scouting (surprisingly enough) compared to organizations like Cincinnati and Buffalo. Beyond just the salary cap, they are also routinely at the top of the league in terms of dollars spent on players.

They're also near or at the top in revenue. This thing is a cash cow.

 

[JPostSam]

It is a great move to pad Jerry's pockets, but I don't see where it will help the team in the least bit.

exactly.

...which is fine, i guess.

but here's another question: how does this help keep ticket prices down so that fans can go and enjoy a game?

it doesn't.

and, frankly, with big screens and hd broadcasts, it's more enjoyable and a whole lot cheaper to watch the game at home.

 

[jnday]

More money to pump into more facets of the organization. Dallas pays a lot for scouting (surprisingly enough) compared to organizations like Cincinnati and Buffalo. Beyond just the salary cap, they are also routinely at the top of the league in terms of dollars spent on players.

They don't get a good return on their investments.

 

[Red Dragon]

For $1.2 billion ATT&T can put their name where ever they want.

I don't think $1.2 billion is how much AT&T paid. You're confusing stadium construction costs, etc. with the naming rights deal.

 

[LittleBoyBlue]

Here is link

http://www.dallascowboys.com/multim...ny/d1cd13ff-4cf0-49e6-b71a-ed912a97c6b6#start



The att logos get covered when roof is open.

 

[WoodysGirl]

Here is link

http://www.dallascowboys.com/multim...ny/d1cd13ff-4cf0-49e6-b71a-ed912a97c6b6#start



The att logos get covered when roof is open.

Was looking for that photo gallery...

 

[LittleBoyBlue]

I don't think $1.2 billion is how much AT&T paid. You're confusing stadium construction costs, etc. with the naming rights deal.

ESPN reported the deal would be worth $17 million to $19 million a year over an undefined period.

Hmmmmm....

 

[Boyzmamacita]

Are you sure about that? I don't recall seeing anything about that.

They showed the top of the video board early last season (may have been the Giants game) and the AT&T logo was there instead of the star. My heart sunk a little. I don't know why I care about such things so much.

 

[BoysFan4ever]

It will not be long before the uni's are covered in corporate logos.

 

[texbumthelife]

I hate it, but the bottom line is the place is a sports venue, not just the Dallas Cowboys Stadium and will always be treated as such. It's a big time revenue stream for Jerry and also helps with advertising costs.

At least the font looks spot on. I could do without the ATT symbols though.

 

[Alexander]

The football gods are not pleased.

 

[pgreptom]

Was looking for that photo gallery...

What he's referring to is when the stadium roof is open, when the blimp flies over the stadium.. there used to be a Cowboys star on top of the video board. If you just go to the games in person you'd never see it. You can only see it when it's televised and the stadium is open. The first year the stadium was open it was a Cowboys star but as soon as AT&T purchased the naming rights that all changed. For $1.2 billion, they can change pretty much anything.