It's funny how reading the article clears up a bunch of misconceptions:
Tokidoki is considered a “collectible” and retails for $50 — much more expensive than basic Barbie dolls.
Mattel said the doll is marketed more toward adult collectors than to children. Tokidoki is a
limited edition doll — named after the fashion line of the same name. It is sold only on Barbie collector’s website.
“
You will not find this in any toy store,” said Jim Silver, Editor-In-Chief of TimeToPlayMag.com.
Silver said Tokidoki is just the latest in a long line of high-fashion collector items
meant for adults, not kids.