The Sunday Ticket package will be available on YouTube TV and YouTube Premium channels, if/when the deal is done. The price will be similar to the current DirecTV charge. That reportedly became the sticking point for Apple, which wanted to make the product less expensive for consumers.
As Alex Sherman of CNBC.com reported in June, the NFL’s deals with CBS and Fox
prevent the NFL from offering Sunday Ticket at a significantly lower price. This helps maximize viewership of the games offered by CBS and Fox in a given market, by keeping people from purchasing the ability to watch all games.
Don’t get mad at CBS or Fox or YouTube about this. The NFL could have taken less from CBS and Fox in order to secure the ability to sell Sunday Ticket for less. The league, taking full advantage of its broadcast antitrust exemption, maximized the revenue from all broadcasters while also making it more expensive for average fans to watch the games they want to watch.