Pretty much the entire past decade can be summed up as such: a sinking realization in Cowboys Nation that 1) we're too loyal to ever ditch the team but 2) the team will never win a Super Bowl again in our lifetimes, perhaps never even get close.
A thousand Jerry threads have been posted before, so there's no point in digging up that topic again. But, realistically, we can only enjoy highlights, maybe go to the occasional game (AT&T will always be a top-10 stadium,) muse about the longer-and-longer ago past glory days, and maybe enjoy the performance of the occasional unexpected breakout star such as Romo, Parsons or Miles Austin.
At age 34, I know I'm young compared to many other posters. But I'm pretty resigned. Never even seen Dallas advance beyond the divisional playoffs or win a road playoff game in my life. At least I'll still have my San Antonio Spurs, who have given me all the championship joy and dozens of playoff wins the beloved Cowboys never did.
So......this is life? Dallas will be so-so for life?
Watch out, you will be called out as a naysayer on this board.
You know that meme where the astronaut is being shot from behind... What your saying has always been true. Only delusional fans think otherwise.
The last time Jerry actually cared about winning was when he hired Parcells. Sometime in that time frame Jerry realized he cannot got 3-13 or ever rebuild this franchise. His goal is to be in the news, 7-9 through 9-7.. yes I know its a 17 game season now.. As long as the Cowboys are in the new cycle, as long as there is a chance for games to be flexed to SNF, as long as they have a shot at the playoffs that is good enough.
It is more work and frankly more money to actually go and compete. He would have to have a great GM, free agent scouting department, board room full of analytics people.
He never wants to be out of the news cycle.
I have stated this hundreds of times. Look at Jerry's current position. He purchased the Cowboys for under 200 million dollars, this team is worth close to 10 Billion if they would be sold.
He has 3 SB's, HOF'r, earns more profit, takes in more revenue than any other franchise in the NFL.
What is his motivation to compete for a SB? It really wouldnt change his bottom line too much. More credit would go to the new GM, front office folks.
He has no issue paying, Dak, Zeke, Tank, or Micha, or you name some guy he drafts. There is a spending floor every team has and he will always do that.
You can look up how much cash a team spends which is different from the salary cap floor and the Cowboys are always on the low end. They will never spend like the Ram or any team that is actually trying to go out and win. Btw, don't harp on my saying Jerry doesn't spend enough, please don't just address one part of my statement. Jerry spends enough to win. He just really doesn't care about actually trying to win a SB.
I am almost 10 years older than you, saw the 3 SB's, the 89-92 was an amazing turn around. If a franchise can go from 1-15 to SB champ during that time frame, this team should be able to be rebooted now. Other smart organizations do it all the time. The Bills, Rams, SF, Cincy, LAA, Miami. Bottoming out is really the best way to reboot in the modern era and by the 3rd year you are competing. It's really taking a hit one year.
The year for that to work was 2020 the Dak injury Jerry wouldn't let the team tank so we paid Dak 40 million a year, and we will compete for playoff spot, maybe make it lose in the first round and be back here again.
