JJHLH1
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You just going to ignore the subscriber boost for ESPN+?
A 5% dip in cable subcribers doesn't really matter. Right in the article you linked: It must be noted that despite an acceleration in cord cutting and the “continued decline of the traditional cable business”, Disney’s cable networks (including ESPN) grew revenues by +20% in Q120.
Did you read the Sports Illustrated article I linked?
“ESPN+ is growing rapidly (no surprise, considering the number of DISowned platforms that can serve as promotional outlets), but the revenues being generated on the digital side of the the ESPN business are not nearly enough to offset the losses being suffered on the cable side (14 million subs over the last 7 years). Remember, the value of an ESPN and ESPN+ subscriber is different. While every person subscribed to a cable bundle is paying the company +/- $9/mo., ESPN+ subs only count for $4.44/mo (the service is sold ala carte at $4.99 or for $12.99 with Disney+ and Hulu).”
Maybe ESPN can turn their fortunes around, but I doubt it. There is way too much free content out there to compete with now.