I would like to add a few more truths:
Being both owner and GM is a conflict of interest.
Does he acquire a player based on his ability to increase the odds of the team winning a Super Bowl or will it be based on that player's popularity and ability to sell more tickets and merchandise?
Does he approach the preseason and training camp with the strategy of making the team better prepared to achieve their goals or is it based on increasing and widening the teams market? Keep in mind that, in the past, the Cowboys training schedule involved up to three different locations. Also, it should be clear that Jerry Jones has made every attempt to get his team into the Hall of Fame game which adds an additional game with the additional possibility of injuries.
Is Jerry Jones's focused solely on winning championships or is there an element of his football related decisions based on making more money? Do you think GM's around the league have priorities that supersede success on the field?
Being the GM of an NFL team is not a part time job.
When was the last time you heard an NFL GM discuss thee team's stadium as a venue for other forms of entertainment? It takes a great deal of dedication and commitment for a GM to be successful. Even then, the odds are against them. They have to have a special drive to throw themselves completely into the job, it is 24-7. A GM can't concentrate on building a winner and then split time with that by selling merchandise, getting overly involved with the media, and reserving the most important executive positions with family members
As Bobhaze stated, NFL franchises are not Mom and Pop operations with the children helping out after school. The owner owes it to the fans of the team to make the best possible choices for football related positions based on merit and credentials, not their DNA. A winning team must begin with dedicated experts and a specific plan on how to achieve success.
Originally, NFL franchises were never meant to be profitable.
They were owned by highly successful business owners as a way to give something back to the community and business patrons that were responsible for the success of these owner's real businesses. It was also a way to promote their real businesses. it was a collaboration between a city or region and that owner. To this day, the actual NFL offices are a tax free entity.
The Jones's price structure and predatory methods of selling season tickets have squeezed out those people for whom the NFL was originally created. Joe Fan can't afford to go to the games. He might get to go to one game and will pay a premium to bring his family. The NFL originally promised never to resort to pay TV for a single one of their games because they realized the importance of reaching all fans for whom that team is supposed to represent. Bragging about being the most profitable franchise is a straight up insult to the fans of that team and to the city or region they supposedly represent..