ST: Here’s why Monday Night Football is eager to show the Dallas Cowboys

5Stars

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You should just relax.
Try to enjoy these time to their max.
Dak and Zeke will carry the team on their backs.
ESPN rarely speak the facts.

With a few different words, I could make this into a song lyric! lol
 

khiladi

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No matter what happens this season, I can guarantee the Cowboys will be on the max Monday night games next year. Dak and Zeke are ratings gold.

When the Cowboys play, it's always rating gold. It's no different than any other year. When they are contenders, they always dominate the ratings.
 

Don Corleone

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When the NFL struggles with ratings, they lean on their bell cows. The Cowboys, Steelers, Packers and other classic teams. Everything is fun and games when ratings are good, but deep down nobody outside of their cities gives a **** about the likes of Seattle, Carolina, New Orleans and other small market teams. They don't have enough of a following to pay the NFL's bills.

I have coworkers in foreign countries that watch the Super Bowl as their only NFL game the whole year. They tune in to find the likes of the Seahawks and are left wondering who they are and why they're playing instead of the Cowboys, Packers or Niners.
 

Bullflop

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Fans are and always will be clamoring to watch America's Team, especially so, now that they're back to being the rave of the NFL. Dak Prescott and Ezekiel Elliott are and will be the biggest drawing cards for many years to come for this team. Imagine what is to come if Jaylon Smith succeeds next year and that year's draft is anything remotely similar to that of 2016. Previous records for attendance and success should easily pale in comparison to those of years passed. I'm excitedly anticipating this years rewards, while expecting much more of the same in 2017. These are undoubtedly good times now and promise good times to come for this franchise.
 

tyke1doe

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I was listening to the NFL Network on Sirius Satellite Radio on a long drive back east. They had a program on the "10 Biggest Stories of 2016." The Top story was Super Bowl 50.
The second story? New Stars in Dallas.
The Cowboys beat out Peyton's retirement, Tom Brady's punishment, Kaepernick's protest, Wentz and Goff selected 1,2 in the draft, the move of the Rams to L.A., etc.
I'm surprised the rise of the Cowboys didn't command the top story. But those list just goes to show you that all is right with the NFL when the Cowboys are back in power.
 

xwalker

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MNF on ESPN has been dragging in rating this season, so this is a really big game for them. You know they're praying for one of those viral moments like Zeke's Kettle Leap.

Anyone that doesn't believe that the Cowboys aren't America's Team need to follow the money and the ratings.
Maybe Dan Bailey will intentionally put a kickoff into the Kettle...
 
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