ABQCOWBOY
Regular Joe....
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I think you have some of your timelines off. The department store chain deal was in 2002, with JC Penney, after the Cowboys broke from the NFL Licensing agreement. When the league signed Reebok as the official apparel producer in 2001, there was language in the contract that would allow teams to opt out and handle their own merchandising is they saw fit. Jones acted upon that language in July of 2015 and within a week, had a deal signed with JC Penney.
Cowboys owned stores didn't come about until around then too.
In the end, Jones walked away with more money in his pocket than he did before the league sued him. He didn't give up any merchandising rights that weren't already pledged to the league. You'd be hard pressed to find any article at that time or since or any expert on the business of sports that would call Jones a loser there.
No, I do not. Jerry was going to do the exact same thing but instead of sharing revenue with the rest of the league, just keep it. It's no shock that the NFL went forward with it because Jerry is not stupid. It was a good idea but originally, it was never going to be a revenue shared thing. Same with the Cowboy Stores.
The question of how much money Jerry walked away with is irrelevant. The question is how much more he could have put in his pockets.
I guess we can chase this dog in circles all day but doesn't really make a lot of sense. I don't agree with you and you don't agree with me.
I don't believe Jerry will fight the league if suspensions come. JMO