It has ZERO to do with ratings. The league is still wildly popular to watch.
Youth football participation is WAY down. Here in Texas, a lot of leagues have been reduced from 8-10 teams down to 2-3. Moms are preventing their boys from playing football.
And the lawsuits are brewing. One or two successful cases, and you'll see football get dropped from high schools one by one. Colleges will largely do the same, especially with the high school talent pool dried up.
The dominoes will eventually fall, and you'll have an NFL with no pool of players to draft from.
Will you be interested in that?
Poorer neighborhoods will always have dreams of riches and celebrityism. While I agree youth football may even become extinct at some point, high schools dropping their football programs doesnt seem to be effected by this just yet.
The NFL has a massive partner in this they can watch closely to predict their fate: the NCAA. From my limited knowledge of their situation, this concussion and CTE and lowered NFL ratings stuff hasn’t really affected them at all. If players are still their playing football at the highest amateur level, then they probably still want to get paid millions to do it for a living, even if it’s less millions than the last generation got.
But with the NCAA going strong, perhaps the NFL’s issues have less to do with the aforementioned, and may be more aligned with Goodell, with off field issues and punishments, with officiating and parity problems. Relatively fixable things.
But if there is a major pushback toward football brewing, that’s 2 huge organizations who would do something about it, not just 1.