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Declining is a relative term. It does not mean bad.
He was a rookie with 2 regular season catches in 1977 when they won the last Landry era Super Bowl.
Then they had 1 Super Bowl loss, then the final 8 years of Hill's career they had zero Super Bowl appearances.
They never had more than 3 seasons without a Super Bowl appearance since the inception of the Super Bowl until the streak of no Super Bowl appearances starting in 1979 and stretching thru to 1992.
For Cowboys fans of the mid/late sixties and seventies that was a decline.
The decline for me started after the 3rd loss in the NFC Championship game.
After losing to LA 20-0 in the playoffs in 1985 that was the official end of the Dallas dynasty.