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They stumbled upon a formula in 2014 that I think surprised even them. They turned to the run to relax Romo's back after a bad outing in the opener and lo and behold, they got on a roll and rode the wave. I also think that they realized a side effect of running the ball allowed Romo to take a step back and guide the games better.
This offseason after Murray was allowed to leave, something changed. Suddenly they thought a journeyman back like Lance Dunbar would be a weapon. They force fed him the ball in all of his games like he was some Reggie Bush-lite in Linehan's offense, much like how his last offense with the Lions was.
That was the design for the season, I am firmly convinced of that. We were going to go RBBC with Dunbar as a wildcard. We saw in the first game, it was like any other year, like 2014 never happened. Romo was left to save the day.
I think they decided to go back to the old ways of doing things when they let Murray walk and didn't upgrade the RB.