nathanlt
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Don't blame Fuzzy for it. If you google it, the first link that appears has an article where it's stated at 45%. However, it's from an anonymous NFL spokesperson.
45% is close enough to 50%.
Having worked in marketing and advertising analytics and having done statistics involving with research and consumer research studies it never ceases to amaze me how faulty and incorrect so many statistical studies and polling procedures often are. Even in Peer Reviewed papers I see a lot of bad statistical methodologies and reasoning that I can't believe makes it past a Peer Review board.
That's why I detest it when people will 'quote' studies that say certain things. Too often the person quoting the study gets a legitimate study's figures wrong or the study itself is just flat out terrible and poorly done. You see this a lot out of studies like 'people who drink 4-6 glasses of wine a week are 50% less likely to die of cancer.' Or the infamous study on the gender wage gap and the infamous study on there being a 'rape culture' on campus where 1 out of 4 women gong to college have claimed to be raped.
What I do know is that I've been to countless cities in the US, numerous NFL stadiums and training camps. I have never been at a game where the audience was nearly an even split of male to females. I've never been to a training camp where the audience was nearly an even split. The same for going to a sports bar on Sunday or any type of Super Bowl party or even the football fans that I am friends with, those in my neighborhood or ones that I work with. Nor are 50% of the members on this forum or any football forum, female.
So my guess is that either the study was extremely faulty or...having experienced this in advertising and marketing....the league made that up with the intent to let other female fans know that they are not alone and to entice sponsors to give the league money.
In fact, I cannot think of no other major sport as a whole, where 50% of the fans are female. Maybe soccer or tennis, although I would be skeptical of that.
YR
I could not agree with you more! It is far better to trust your own data than the conclusions of an agenda driven researcher. In fact, the peer review groups are sometimes agenda driven themselves, sadly. As my math teacher put it people with an agenda "Draw a mathematically precise line from an unwarranted assumption to a foregone conclusion"
Love that quote!