Since before purchasing the Cowboys, Jerry Jones has sought imput from many sources on aspects of the game and it's management. He studied intensively and really isn't naive or ill informed the least bit. Just to be truthful.
Through the years, he has kept receiving imputs of some very good heads in the sport of football.
Jones purchased the Cowboys from H.R. “Bum” Bright for $140 million in February 1989. It was the largest deal ever for an NFL team at the time of purchase. At the time of the sale, Bright claimed the franchise was losing $1 million a month. Soon after the purchase, Jones fired NFL legend Tom Landry, the only coach in the franchise’s history. In his place, Jones hired his old teammate from Arkansas, Jimmy Johnson. After a slow start, going 1-15 in their first season, it took no time for the duo to turn the Cowboys into one of the best teams of the ’90s.
https://www.profootballnetwork.com/who-is-the-dallas-cowboys-owner-history-of-jerry-jones/
Bright received his bachelor's degree in petroleum engineering from
Texas A&M University in 1943. After graduating, he was commissioned in the U.S. Army. He was assigned to the Army Corps of Engineers and deployed to Europe during the
Second World War. Bright remained in the Army until 1946, obtaining the rank of
captain.
[2] Bright returned to
Texas in 1946 and began investing in oil and natural gas leases. Later he expanded to trucking, banks, real estate, and savings and loans. His investments made him a millionaire by the age of 31.
[3] In 1990, he was listed as one of the 100 richest people in Texas.
[4]
In 1984, Bright (along with 11 limited business partners, including Craig Hall
[5]) purchased the
Dallas Cowboys NFL franchise from
Clint Murchison, Jr. for $85 million. The Cowboys made the playoffs in his first season as owner, losing to the
Los Angeles Rams in the first round and finishing with a 10–6 record. The team's performance declined over the next three seasons, posting records of 7–9, 7–8, and 3–13.
After suffering financial losses, including an estimated $29 million in the 1988 collapse of
First Republic Bank Corporation, Bright sold the franchise to
Jerry Jones in 1989 for $140 million.
[3] Jones made many changes to the team, including firing longtime head coach
Tom Landry, the only head coach of the team up to that time. Later, Bright claimed that he wanted to fire Landry himself as early as 1987, but general manager
Tex Schramm claimed he didn't have a successor in place yet.
[6] In 2016, Jones revealed that Bright offered to fire Landry before Jones introduced himself as the Cowboys' new owner. According to Jones, Bright knew Jones would almost certainly be pilloried by the media and fan base if he fired Landry, and wanted to relieve Jones of the pressure by making the decision himself. However, Jones declined the offer, wanting to tell Landry himself that he was being let go.
[7]
https://en.wikipedia.org/wiki/Bum_Bright
Jerry has kept in touch continuously with Gil Brandt:
Gil Brandt
NFL.com Senior Analyst
Gil Brandt, the vice president of player personnel for the Cowboys from 1960 to 1989, helped Dallas grow into one of the most powerful and popular sports franchises in America. His innovative management and personnel systems are standard operating procedure today for many teams at the professional and collegiate levels nationwide. As NFL Media's personnel guru, Brandt offers insight and commentary on all aspects of players and teams.
https://www.nfl.com/author/gil-brandt-09000d5d80026e07
Face it, Jerry is not naive nor stupid on the subject of the NFL. He is not incompetent or inept either.
He is protective of his business interest and doesn't pass the buck or responsibility but in a defined manner. As owner, that is his call and that has been a successful business format in the NFL.
As the NFL changed, well so did Jerry as well as the sophistications of the franchise. Former stereotypes as well as strength of the franchise have returned to a strong point now. Fans just haven't kept up with those realities even with the burden of frustrations. But that now is the fan's making...not Jerry now.
Myself, I have, as a fan as well, have observed the valid ethics and good functional morales exhibited by Jerry as well as his family to organization. It all hasn't been great as to product, but who's has if one is honest?
As a fan, I won't taint the image that has earned the respect and deserves a positive return for being a strong leader and always trying to look after his team and support in a dignified manner of conduct.
I am a fan, and at least I won't lower my standards to instead insult the true dignity of people with the Cowboys or it's fans...but what I will do is defend my own dignity and the truth in my own words and also not lower my own standards or to patronize a polarized hero worshipping that instead insult and use a 'hillbilly ballad' for agreement.
I will talk and discuss, but won't bend my own knee for convenience or slander instead.