Syron
Well-Known Member
- Messages
- 762
- Reaction score
- 839
I think a lot of you are missing the point. The Cowboys are an entertainment organization, not a football club.
Jerry didn't sign Dak because he thought he would take him to the Superbowl. Jerry signed Dak because he is a household name that he won't damage his brand. Dak is a company man. He takes the blame for all the loses. He isn't out there doing drugs, getting DUIs, no showing to practice, etc. In other words, he makes the Cowboys more valuable.
Fans think that we need to win a Superbowl to create value. That's not how the world works. Exposure creates value. Millions of fans around the world have Cowboys hats, shirts, etc because of the work this organization has done. Jerry made 10 MILLION last year just on tours alone. Let that sink in. We haven't won in nearly 30 years but somehow we are more valuable than any team in any sport in history? Its the exposure and lack of scandals.
Jerry gets to go to work every day and walk by his three Superbowl trophies, look at his rings, see the billion dollar facilities he built, and remember he is a HOF owner. That will never change. He doesn't have the hunger he once did...because he already accomplished it.
And guess what. If every single Cowboys fan stopped going to the game, the stadium would still be filled by visitors. Jerry would still make his money. And the brand would still increase in value.
Jerry didn't sign Dak because he thought he would take him to the Superbowl. Jerry signed Dak because he is a household name that he won't damage his brand. Dak is a company man. He takes the blame for all the loses. He isn't out there doing drugs, getting DUIs, no showing to practice, etc. In other words, he makes the Cowboys more valuable.
Fans think that we need to win a Superbowl to create value. That's not how the world works. Exposure creates value. Millions of fans around the world have Cowboys hats, shirts, etc because of the work this organization has done. Jerry made 10 MILLION last year just on tours alone. Let that sink in. We haven't won in nearly 30 years but somehow we are more valuable than any team in any sport in history? Its the exposure and lack of scandals.
Jerry gets to go to work every day and walk by his three Superbowl trophies, look at his rings, see the billion dollar facilities he built, and remember he is a HOF owner. That will never change. He doesn't have the hunger he once did...because he already accomplished it.
And guess what. If every single Cowboys fan stopped going to the game, the stadium would still be filled by visitors. Jerry would still make his money. And the brand would still increase in value.