I disagree with this interpretation. Kittle was juggling the ball and Diggs put his shoulder down to make a hit on the ball/Kittle where he thought it would be. Kittle made the catch and adjusted back toward the sideline, which left Diggs hitting air. I don't understand why this play gets called a business decision or him not trying. He was trying to put a shoulder on the ball, but miscalculated where the ball and Kittle were going to be.
If you are not trying, then you just jump out of the way, you don't throw a shoulder. Diggs' rep takes a beating for this interpretation, but this play doesn't show him diving out of the way or falling to the ground to avoid contact, it just shows him whiffing badly. He deserves some blame for that and Kittle (a very good receiving tight end) deserves some credit.
