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5:04 p.m. — The prevailing word to begin the Brian Schottenheimer era in Dallas is "culture", and it's permeating everything the Cowboys are doing.
The first-time head coach has put into place a number of processes and competitive outlets for players, and expects veterans to buy in fully — including helping to acclimate rookies.
Tyler Smith, one of two resident leaders of an offensive now without a recently retired Zack Martin, spoke from OTAs about what culture means to him going forward.
"I think it's huge for the success of this football team," said the All-Pro. "Establishing the culture early and getting everybody onboard is ultimately our goal. Schotty talks about it every day, but we're gonna compete everyday. Sometimes he has to pull back on us [in practice] but I'd rather him pull back on us than us not go hard. … The ultimate goal is to win the Super Bowl."
https://www.dallascowboys.com/news/updates-april-2025
The first-time head coach has put into place a number of processes and competitive outlets for players, and expects veterans to buy in fully — including helping to acclimate rookies.
Tyler Smith, one of two resident leaders of an offensive now without a recently retired Zack Martin, spoke from OTAs about what culture means to him going forward.
"I think it's huge for the success of this football team," said the All-Pro. "Establishing the culture early and getting everybody onboard is ultimately our goal. Schotty talks about it every day, but we're gonna compete everyday. Sometimes he has to pull back on us [in practice] but I'd rather him pull back on us than us not go hard. … The ultimate goal is to win the Super Bowl."
https://www.dallascowboys.com/news/updates-april-2025