KJJ
You Have an Axe to Grind
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It wasn't an NFL conference title game. It was the NFL Championship game. The NFL and AFL were not merged yet. It would be like the winner of the Super Bowl in the NFL playing the Champion of say....the NSFL.
The confusion is they merged in 1966 but didn’t officially merge until the 1970 season so the Rams/Viking was an NFL championship game in 1969 even though Minnesota went on to lose the Super Bowl to KC.
The merger was announced on the evening of June 8, 1966. Under the merger agreement, the leagues maintained separate regular-season schedules for the next four seasons—from 1966 through 1969—and then officially merged before the 1970 season to form one league with two conferences.