Reality
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I have touched on this in other posts, but it really comes down to adding another way for good posts on CZ to be seen by more Cowboys fans, especially those not familiar with CowboysZone or that do not care for forums.You're right - I'm not a business person and have no business savvy whatsoever. I have made a career in public safety, not business.
I'm not saying I think this is a bad idea, I'm just admitting I don't understand the business part of it. I will still check it out, though.
Also, as a content site, the posts can also be promoted in new ways that cannot be done with forum threads.