Normally a team that is rebuilding needs quantity over quality, thus trading down is the right move. Conversely, when a team is a contender and is just a couple of pieces away, trading up is the right move. They need quality over quantity. The entire problem has been that the front office has treated this team as a contender and drafting accordingly when in reality it is rebuilding.
Like another poster said, this is a good strategy for maximizing profits, not winning games.
That is interesting in many ways.
Part of the issue is defining what Dallas is/was/has been:
Since 2005, Dallas has finished below .500 only 1 season.
So has Dallas truly been rebuilding?
Maybe they should have been (as mediocrity has been the result) but they clearly HAVEN'T been.
The draft strategy and FA strategy have been clear there.
This is actually the first year they really cut or passed on high priced, valuable guys in house.
They've kept Romo and paid him top 5 QB money.
They've handed out huge sums to a number of players.
The overall team strategy has clearly not been to rebuild.
Instead they've tried to replace and plug leaks.
Ware is the first guy I can think of that really had value that we've released.
Austin and others before him were basically done.
Ratliff basically held the org hostage to get his release.
Felix was washed up, Mike Jenkins has been a spare part.
We've not been cutting legit players or signalling any type of rebuild until perhaps now.
In 2011 Dallas thought they were right back in the playoffs. They had made it 3 or 4 years ending in the Wade demise 2010 season that saw us start as the worst team in football but finish 5-3.
All in all, this is much like the rest of the Mo complaints imho, based upon present day knowledge and not truly grounded in reality of the situation at the time.