Bobhaze
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In 1979, NFL Films famously created the moniker “America’s Team” for the Dallas Cowboys because of their tremendous popularity across the entire American landscape. Over 40 years later, the Cowboys are still enormously popular. Every Cowboys road stadium still contains a significant number of Cowboys fans. For decades, the Cowboys have usually continued to be a big draw for national TV ratings.
Despite 25 years of mediocrity and only 4 playoff wins- none beyond the wild card round- the Cowboys have remained popular. It’s a testament to the power of its brand that had been built since the success of the team in the 70s and 90s.
However, looking at some recent data from a couple of studies done at Murray State University and Emory State University about the popularity of sports teams, shows the Cowboys national popularity dipping. Among the all all important demographic of 18-34 year old fans, the Cowboys have dropped from their once dominant position.
Here’s some interesting data collected on the popularity of the Cowboys comparing its popularity in 1996 to 2020. Some interesting tidbits:
Here’s a link to the article that has a lot of this info. Most of the stats are toward the end.
https://www.yahoo.com/lifestyle/the...Y8xyvYZ1621y0zhBep6eJDkEIEZBGydRHsOUp5mVlPbOD
Despite 25 years of mediocrity and only 4 playoff wins- none beyond the wild card round- the Cowboys have remained popular. It’s a testament to the power of its brand that had been built since the success of the team in the 70s and 90s.
However, looking at some recent data from a couple of studies done at Murray State University and Emory State University about the popularity of sports teams, shows the Cowboys national popularity dipping. Among the all all important demographic of 18-34 year old fans, the Cowboys have dropped from their once dominant position.
Here’s some interesting data collected on the popularity of the Cowboys comparing its popularity in 1996 to 2020. Some interesting tidbits:
- In 1996, the Cowboys were the most popular pro football team for fans in the 18-34 demographic. That year, a whopping 25% of fans listed the Cowboys as their favorite football team. The 49ers were a distant 2nd at 11.4%.
- By 2020, the Cowboys were still in the top 5 most popular football teams, but their popularity among 18-34 year olds had dropped to 7.5%. (The pats were #1)
- The NFL as a whole has become less popular among younger fans, although the reasons are not as clear.
Here’s a link to the article that has a lot of this info. Most of the stats are toward the end.
https://www.yahoo.com/lifestyle/the...Y8xyvYZ1621y0zhBep6eJDkEIEZBGydRHsOUp5mVlPbOD