E. They are not trying to win a SB. Their goal is to make the playoffs and if they happen to get lucky to go far then cool but they are content making the playoffs. They would prefer to win at least 1 playoff game but not winning that game does not change their philosophy.
The jones family, or maybe just stephen I don't know, have come to the conclusion they do not need a SB to maintain Cowboys dominance in the sports world. 27 years has proven that. But what they do need to some degree is to sell hope. What sells hope? Drafting good players, check. Win regular season games, check. Make the playoffs in back to back years and win a game, check. Losing to the same team twice in the playoffs and 0 coaches fired, just expiring contracts and the 1 change is they let KM move on so they can score less points. They are so afraid of going all in because they refuse to have a down cycle year like many expect the eagles to have or like the rams had last year and this year selling off high dollar assets for nothing. That is all they are worried about.