yimyammer
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I get the impression that is quite a common attitude in the U.S. Funny, the MLS gets a fair amount of coverage in the UK and is generally regarded as a reasonable standard league, probably on a par with say, the Belgian or Austrian leagues. Not yet at the level of the top European leagues but not light years behind either.
I think its because there's no emotional rooting interest that gets fans attached. The world cup and olympics have built in attachments for fans as everyone (I assume) roots for their home country regardless of the sport.
I don't watch US women's (or mens) soccer at any other time besides the world cup and olympics
my deep seeded attachment lies with the Cowboys since I've been a fan since I was in elementary school. No soccer team or any other sport can start and suddenly garner by interest. To me its why all the attempts to create rival pro football leagues fail. The NFL has the benefit of ridiculous emotional attachment by fans to their teams created over decades and thats seemingly impossible to compete with and allows owners to do whatever the hell they want and we fans are too emotionally invested to ever leave.