If you look up the definition of "Wrestling feud" you would see Lawler's photo by it. The guy and Jarret did an amazing job at starting, cultivating and ending feuds. They had it down to a science. The Lawler/Kauffman angle along with the Phil Donahue wrestling special helped speed up the renewed interest in the business in the early 80's. Lawler was A-No. 1 when it came to doing promo's... Either as a face or a heel. He had it down pact. I think his work in the ring was OK. He didn't have the offensive arsenal of say Harley Race, nor did he have a "wrestler's build" IMO. Nor was he as athletic as many of the guys. But he knew how to take bumps and sell which of course is a big part of telling the "story". I think a big negative is that he didn't travel which of course helped Memphis maintain it's standing as one of the most stable territories out there. But not traveling kept him somewhat "small time" as compared to other wrestlers.