I figured the NFL got the one time payment, and let the company that purchased it worry about the amount of subscribers. Why would they worry about the consumer?
Did you know prior to 1977 I believe, the NFL did not air games of the home team fans. So if the Rams were playing the Vikings, you weren't getting that game in LA or Minnesota. The reason, they were afraid people wouldn't fill up the stadium.
You can see the problem here. If 60,000 fans go to the game, several million can't watch their home team play. But as long as their stadiums were filled, screw the public.