"I do believe if we're not being looked at, then I'll do my part to get us looked at," Jones tells Yahoo.
Taryn Ryder
Thu, August 28, 2025
They’re the most valuable sports franchise in the world — yet they haven’t won a Super Bowl in nearly 30 years. So, how do you keep the nickname “America’s Team” without winning a championship since 1996? Look no further than Dallas Cowboys mastermind Jerry Jones, whose knack for turning the organization into a year-round headline machine keeps the brand unavoidable.
The latest look inside the storied franchise comes courtesy of Netflix’s docuseries America’s Team: The Gambler and His Cowboys, out now. A global streaming sensation with 1.9 million views since its Aug. 19 release, it’s a must-watch not just for sports fans, but for anyone curious about how the Cowboys became a football dynasty — and a cultural phenomenon.
"I do believe if we're not being looked at, then I'll do my part to get us looked at," Jerry told Yahoo at the Aug. 11 premiere. The 82-year-old businessman officially serves as owner, president and general manager of the Dallas Cowboys, but he also relishes the role of provocateur. If the spotlight ever dims, Jerry's more than willing to grab our attention and make sure the team remains impossible to ignore.
"The beautiful thing for networks or streaming companies is that the NFL is a 365-day-a-year interest factor. A lot of programming — you have to spend as much to promote it as you do to make it," he continued. "The Cowboys are a soap opera, 365 days a year. When it gets slow, I'll stir it up."
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https://www.yahoo.com/entertainment...-wouldnt-have-it-any-other-way-120022632.html