Realize that Cowboys Stadium isn't a great place to watch a sporting event. Mainly because of Jumbo Jerrytron. I've been to a couple of games, including the Packers/Steelers Super Bowl. I've been there for basketball. I end up spending the entire time watching the action on the big screen. As expensive as it is, I'd rather watch the games at home. I have a 60' HD screen and a very comfortable couch/chair. I'd rather watch mine than Jerry's. My food and beverage is much more affordable. The common fan is priced out at Cowboys Stadium. Dallas-Ft. Worth is pretty much a transplant city but I'd guess the majority of residents are Cowboys fans. I know the hispanic population loves the Cowboys. I just feel like the real die-hard fans, the ones that would help protect the house can't afford to go. I feel as though I get a better experience at home. So when you look at game watching experience, the cost of regularly attending games, it's just not worth it. Rangers games are affordable for families, so are Mavericks and Stars games. Can't say the same with the Cowboys. BTW, I know a couple different season ticketholders who regularly sell their tickets.