Diehardblues
Well-Known Member
- Messages
- 55,592
- Reaction score
- 36,739
Well done CC.LOL, I do not think you'd find a player, including Roger, that would say Tex wanted to be their pal. Especially Duane Thomas.
Tex did his job, he took the heat for playing hardball and there were rumblings about how he dealt with the players long before Duane Thomas. He was an owner's GM, not a players' GM and he didn't care what the players thought because they were employees. I often wonder how he would have fared with free agency, I do not think he would have liked it at all and would have fought that tooth and nail.
People talking about Booger being a marketing guy, he's a child compared to Schramm and what he did with the Cowboys. He understood he needed some sizzle but he never deserted the steak and Booger is all sizzle and how it looks, all style and no substance. Schramm got the substance first, then he sweetened that with a style. Booger doesn't know substance so it's all style and that is all about ego.
Schramm's usage and building of his radio network throughout the Southwest and Mexico is textbook marketing and he was smart to give stations free programming and his sponsors more ears. There was a very good reason why Rozelle held Schramm in such high regard and why Tex always had his ear. Schramm brought up playing internationally while they were still expanding domestically and was instrumental in how exhibition games, the pre preseason games, were used to market the league.
Schramm was a true visionary. Booger just saw what was there and exploited it. If Booger hadn't hired Johnson and gotten the hell out of the way, odds are he sells the team and Schramm is back in the saddle.
Id only add that Tex told Jethro that sustained success on the field was vital to keeping the brand popular and all that came with it.
Jethro brilliantly implemented revenue mechanisms like stadium sponsorship he sued the league for which took the pressure off of winning to maintain the giant revenue juggernaut. Tex would have never dreamed it’d be possible without success on the field.
And this not only made it possible for the Cowboys to generate revenue without winning but the rest of the league. Which in turn has enabled him to continue his foolish ways without hurting revenue.