This is his second camp, actually, but, yeah. We'd invested--with good reason--in making the offense Romo-friendly. Late in his career, with his back issues and his ability to take advantage of Dez' body positioning and ability to high-point the ball, and with Wit and Beasley able to move the chains, we had a different set of skills. When he went down in 2016, they moved on from Hubbard, brought in Lal, and started moving to more of a deep ball offense with guys like Tavon, Gallup, and eventually Cooper. This year they continued that by bringing in Cobb as a big-play replacement to Bease, on top of the multiple speedy VFA/UDFAs they brought in.
Pretty obviously it was planned and intentional. Just as it's pretty obvious that they're working on it from a coaching perspective with both Dak and the WRs to make this a part of the game.
The idea that that all happened over the last two seasons without buy in from the OC and the HC is just too stupid to take seriously, honestly.