Taps-n-1;1751037 said:
Really? Care to name those?
The now-no-more 990 AM was going to be "real sports and real X's and O's", and they proclaimed that they were going to "show The Ticket how it's done" because "the Dallas area is starving for REAL sportstalk", blah, blah, blah. They broadcasted The Sporting News Radio nationally syndicated shows like Tony Bruno. They also had some other local sports personalities to talk about local sports like the Cowboys on their drive time. They had to close their doors last week, because they couldn't get over a zero share for the 9 months of their existence. In other words, as far as the Arbitron Ratings System was concerned, exactly zero people listened to the station. Most of their employees reportedly haven't been paid yet.
103.3 FM is Dallas' ESPN Radio affliliate. Aside from ESPN radio programming like Mike & Mike and Mike Tirico, they have local programming with Randy Galloway during the afternoon drive and the recently departed Little Ball of Hate so they can specifically focus on Cowboys, Mavs, Rangers, etc. They typically get 1/3rd of The Ticket's ratings, despite the fact that they're on the FM dial and have a far better signal. FWIW, ESPN hired KTCK's former program director, Bruce Gilbert, several years ago to run their entire national radio network. Kind of astonishing, because ... you know, KTCK are such amateurs.
These are just the latest in a long line. Dallas is the 5th largest radio market in the nation, with a huge interest in sports. The Dallas area has sports franchises in all four major professional sports including one of the most visible franchises in the world, the Texas Motor Speedway which hosts huge NASCAR events, several large PGA national tournaments, a rabid thirst for college football (UT, OU and Texas A&M), an MLS team, a gigantic horse racing track ... on down the line. Basically, if you're interested in any kind of professional sport, Dallas has got it. So of course some program director who's had success in Detroit, Sacramento or Portland think to themselves "I'm going to go over to Dallas, show those amateurs at The Ticket how real sports radio is done, mop the floor with them and make a gazillion dollars". They all get promptly steamrolled, and usually they don't make it past their first year.
I guess my question is ... if KTCK "never talks about sports", why aren't more people (especially in the key male demographic) flocking over to the "real sports talk" to get some sort sports information?