Same song, same verse.
You have a demented egotist owner/GM who's created a nepotist circus environment, who's kidnapped a once proud, winning franchise over a quarter of a century ago, just broadcasting the same old crap in different text to lure fans into his circus tent. Dak is a good person, who says all the right things, however, cannot perform at the level it takes to win the games that count.
Some fans are ok with this, as they feel anything can happen like panning for gold in the desert. Other fans are seeing through the facade and are tired of the spectacle. The GM is the problem who's going to milk every ounce of $$/patience out of the fans with his flea circus and Dak is just a fading actor trying to stay relevant in his role, only hopes is a top 3 dominate defense similar to (85 Bears, or 01 Ravens) that may cover his obvious shortcomings to contend at the next level. Go Cowboys!!