The stats say that he was the 4th most productive but we all know that stats lie. Dez is a legitimate number one receiver on this team that commands double teams. That is a valuable commodity.
On the other hand, Dez has weaknesses, which I think are largely mental lapses due in part to emotion. If you could give Dez Bryant Jason Witten's brain he would be the best receiver in the NFL. He is probably in the top 10 in physical ability, but lower than that in other areas such as "game situational awareness". If he had just made sure he made "the catch" instead of going for the touchdown we would still be in the playoffs.
Dez has to make the next progression as a receiver on the mental side if he wants top 5 receiver money. He might get it anyway, but Dez has his warts and they are largely mental.
I will say this....Dez has matured a lot mentally as a receiver and he is not the problem I thought he would be. I would like to keep him. I just think top 5 money is more than his consistent play warrants. But an average of the top 10 would be fair money for him.