it is an emotional game. Can't play this game without it. But it's an inner motivation. Not an external one. I played this game a long time. Never once did a coach motivate me, what motivated me was: doing my best because that is what I expected out of me, doing everything I could to help the people around me, my brothers on the field and the name on the back of my jersey, not letting my family down. All that stuff before the kick off is just to get your mind right, but once the ball is kicked off, nothing anyone said or did leading up that point matters, it becomes your will vs their will, period. And if a player can't or won't take it upon themselves to not be out willed by their opponent, then no coach is going to change that.