Video: http://espn.go.com/video/clip?id=espn:11420112 (the silence when asked about Jimmy....sad) Article: http://espn.go.com/espn/feature/sto...ys-owner-jerry-jones-wants-known-football-man Win or lose, America's Team is still, to use Jones' word, relevant. And likely always will be. Jones takes great satisfaction in the Cowboys' entrenched popularity beyond the Dallas-Fort Worth metropolitan area, extending to places such as Mexico and Europe. The Cowboys are the only NFL team to market and distribute its own merchandise. The blue-starred jerseys, hats and caps (and a wide selection of women's attire) bring in $250 million annually. After each season, Jones brags that the highest Nielsen-rated games featured the Cowboys, who will play at least five games in prime time this fall. For Jones, the sales and ratings appear to help mitigate the on-the-field mediocrity. "And if we're not the most popular team," he says, "we're always the most hated team." Is being the most hated team the second-best thing to being the most popular team? "I think I'd trade second-most popular for ... the most hated." Three hours after sitting down, we finally order salads and T-bone steaks, although not the hubcap-sized $65 Cowboy cuts. As we tuck into our meals, a stunningly beautiful woman in her 40s stops by our table. "You don't remember me," she tells Jones, mentioning a decade-ago meeting, but this doesn't jog Jones' memory. A few more hints, still nothing. She stomps off. Jones shrugs and smiles. Then winks at me.