Danny White
Winter is Coming
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Just FYI, the seat license is a flat fee you pay when you first buy your season tickets and it varies by section of the stadium. So I paid mine when I first bought my season tickets 13 years ago and it was $5,000 per seat and that gave me a license to continue to buy those specific season tickets for 30 years. So I was in the hole for $20,000 in year one and have 30 years to theoretically make that back. I can also sell my license on the open market but naturally the value of that license decreases the closer you get to that 30 year mark.This is true. Selling playoff tickets can pay for your whole season of tickets next year. But lets not forget season ticket holders also have to pay "seat option" fees on top of the season ticket prices. So for example, If each ticket sells for 200.00 per ticket. The season ticket holder had to pay almost the same amount in the seat option. So just because the ticket says 200.00 it probably really cost 400.00. But that same 200.00 ticket can go for 600.00-1200.00 during playoffs or premium games.
I can almost always make back the "face value" of the tickets on a game by game basis, EXCEPT for the pre-season games which are always a lost cause. They used to charge full regular season prices for pre-season games (so in my case $150 a ticket) and you could maybe get $20 for them if it was a good game, so you're in the hole even more for those. A couple years ago, they changed that and increased the regular season per ticket price but lowered the preseason ticket price to $50 a ticket (for my section). That was a big help, but I still had 10 years of losing $600 for every pre-season game.
After 13 years, I'm sure I'm still "in the hole" regarding money spent vs. money recouped on sales, but I've been to some awesome games (some heartbreakers as well) and made some great memories. Also have made it to every home playoff game. Don't regret getting the season tickets, but I also don't feel bad selling some tickets for over face value from time to time.