Agreed. Winning certainly will sell to the everyday Cowboy fan. To me, Jerry has always believed that the 90's championship teams were only about the Triplets and thats how he thinks still today. Those clubs had a great defense and maybe the best OL that ever played in the NFL plus, of course, an excellent coaching staff.
Its tough for me to understand the logic that goes through that mans head.
I believe the brand was built under Landry and reignited during the 3 Super Bowl years following his departure. Here we are 20+ years removed from the last super bowl and close to bottom of the barrel results under jeris reign without the "nuisance" of jimmy and fans still flock to the Cowboys and its not because of the art in the stadium, the dancing girls on poles, the big tv, etc and its certainly not because of jeri (although there are some idiots that chose to think of him as some type of hero).
IMO, its because millions of loyal fans were created under the Landry era and that fandom has passed down generationally since with fans clinging to the residue of success (& hoping for its return) that has long since passed and is becoming a faint and distant memory.
The brand and its loyal fans are so strong and devoted, they abide in spite of its owner not because of him.
The problem with jeri is he is so egotistical and deluded, he actually believes he is bigger than the brand when in reality all he did was buy one of the best brands on the planet, in a down market and milk it and its fans for every dollar possible ever since. All fine and good and even deserving of praise from a business perspective but the name of the game is football, not business and thats not why fans tune in. If there wasn't a salary cap and jeri used his business acumen and commensurate wealth to outspend his peers and create winning teams in the process, he would be deserving of much praise. But with a salary cap and floor, that advantage jeri could bring to the table is rendered mute.
Imagine how valuable and more profitable he would be if the Cowboys had even half the success of the Patriots since 2000?
Then imagine the Cowboys had never won those three Super Bowls and under his ownership they only had 2 playoff wins?
I think its pretty clear that profitability and the teams value would be dramatically different in each of those scenarios, not to mention how intense the venom would be toward jeri. The difference between the two is the amount of winning. Jeri understood this when he bought the team and even said
"winning is the name of the game" but somewhere along the line, that became less important than being in the limelight, etc and therein lies the problem imho.
Ironically, if he made winning the #1 goal and attacked that goal with his passion and all his resources and doing everything possible to achieve that goal, he would get the credit and glory he seeks and make even more money than he already has in the process.
