What do you do?
I would sit that player for one game, no matter who he or she is, and say next time you might sit 6 games.
Or do fans take your bombastic anthem not as seriously?
I honestly don't understand either side of this argument, to be honest.
On the one hand, you have people offended that people are not standing for the National Anthem. Why? How does their kneeling in any way impact your life in a tangible way? Despite having served in the Army, I'll be the first to say that no one owes me anything for my service...not even appreciation for it at the end of the day. I volunteered to do what I thought was right at the time. End of story.
I will, however, accept your appreciation graciously; I would never turn someone away that feels moved to tell me that they appreciate my service. But by that same token, I do not feel in any way that someone kneeling during the Anthem is in any way a shot at me...and I say that regardless of their reason to kneel. It could be a good reason or a bad reason. I don't care. That aren't me. They aren't my children. They aren't my wife. They aren't my problem. And if more people thought that way, less wars would occur, which in turn would require less men to give their life.
On the other hand, you have these guys kneeling during the anthem thinking they are affecting positive change. And yet police brutality and all the other various causes remain the same issue today as they were yesterday. And since us humans will always be imperfect, I really don't see an end to it in sight...especially because some millionaire decided to take a knee during the anthem.
Oh sure, they are putting a spot light on the issue, but is it the right light? I honestly don't know. From my perspective, I don't see how you can fix the problem of police brutality; but I doubt kneeling during the anthem during a football game is going to stay the hand of a police officer who intends to participate in brutality. It's not like he will be holding his baton over his head about to bring it down on a defenseless citizen and mid swing think, "But wait, players are kneeling during my precious Anthem to stop me from doing this...perhaps there is a better way to handle my anger issues."
From my view, the negativity behind this whole situation is not on the players that choose to kneel during the anthem and not on the people who hate them for it, but the media who is acting like instigators to create news on days were they is no news. Without the media, I doubt many people would even notice players were kneeling.