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http://www.sportsbusinessdaily.com/article/93762Bach;2607909 said:What's the story behind this?
Dispute Between Pearson, Jones Over Trademark Examined
Monday, May 9, 2005
Men Of Honor: Pearson Says
Trademark Was Not Producing
The dispute over the trademark to the Cowboys’ Ring of Honor between team Owner Jerry Jones and Drew Pearson Marketing, the licensing company of former Cowboys WR Drew Pearson, was examined by Tom Orsborn of the SAN ANTONIO EXPRESS-NEWS. In ’93, Pearson, without Jones’ knowledge, gained the trademark from the U.S. Patent & Trademark Office. Pearson: “We presented the Cowboys a proposal of what we wanted to do. Jerry was interested, but he wanted to study it himself.” While Jones “eventually decided to produce his own Ring of Honor merchandise,” Pearson said, “We told him he couldn’t because we had the trademark.” Pearson gave up the trademark in ’95. Pearson: “It wasn’t producing for us. There was no need to re-register. The only way we would have done something with it was if it was in connection with the Cowboys, and we had a difficult time getting them to do that.” Univ. of Texas law professor Ronald Mann said that it is “unlikely Pearson could have profited from the trademark.” Mann: “Under trademark law, the Cowboys would get an exclusive right to use ‘Ring of Honor’ in the market in which they were using it as soon as they used it enough for consumers to identify that name with the Cowboys” (SAN ANTONIO EXPRESS-NEWS, 5/7).